The best church website builder is the one that understands national trends shaping today’s church websites. There are five factors that should be considered when choosing the best church website builder for your church. For real estate, the number one driver is location, location, location.
For websites, the number one driver is conversion, conversion, conversion. Churches want website guests to visit their website and be encouraged to attend their church. There are three factors that impact church website conversion rates.
3 Factors Of Church Website Conversions
1. Trends – The best church website builders understand trends and they stay ahead of them. Digital Rocket recently wrote a five-part article series that many churches across the country are reviewing before they build their new church website. These articles cover trends impacting today’s church websites:
- Pioneering Churches And their Church Website Priority
- The Fastest Growing Churches And Their Simple Growth Secret
- These Amazing Churches Have Sensational Website Content
- Growing Churches: Their Headlines and Video Image
- 2 Things Every Great Church Website Shares
Most pastors and church leaders have little time to spend endless hours studying bounce rates, national church website trends, search engine optimization, keyword focus, headline tags and guest-first strategies for their church website.
Recently, Digital Rocket created the first-ever objective Top 10 Church Website ranking system. This Top 10 Church Website article allows pastors to see what the trends above look like. Church leaders that want to see their churches grow are prioritizing their church websites like never before. These churches are now realizing that their digital front door is where guests first discover their church and decide if they are going to attend.
EXAMPLE TREND – One HUGE trend impacting conversion rates nationally is headline tags on church websites. The best church website builders will know this.
A great headline tag can make or break your church website. The first impression of your website is formed quickly, and the headline is a big part of that impression. You will want to view these growing churches and the headline tags that they use. These fast-growing churches aren’t just getting lucky Sunday after Sunday with hundreds of weekly first time guests. The above article highlights seven great headline tag from across the country. In this article, I also highlight another growing national trend that is helping shape church website conversion rates.
2. On-Page SEO – SEO stands for Search Engine Optimization. The optimization that is built into the coding of your church website is what allows Google to index your church website. This allows guests to easily find your church online. Without proper on-page SEO, people will not be able to find your church website during their online church searches.
Have you ever noticed how some churches in your geographic area seem to be growing while others seem to be barely hanging on? The fastest growing churches in the US understand something about SEO that the average church hasn’t yet discovered. Google is working hard to rank your church website so others can find it. Unfortunately, some church website builders are only concerned with building an aesthetically appealing website. In other words, the finished church website looks great but it functions poorly both with user UX (User Experience) and Google rankings.
How do some churches get ALL those new guests to visit their church? Maybe Google can help you answer this question:
If you understand the content of this video, you are well on your way to grow your church. The best church website builders do understand this key point!
Many pastors never know how poorly their church website is functioning until they run a website audit. Let’s face it – zero percent of pastors went to seminary to study SEO, HTML, Meta Tags, Slugs, Keywords, Alt Tags, Meta Descriptions or Backlinks. Because of this, they wrongly conclude that all church website builders are created the same. Great church websites have two things in common: They look great and they are easily found. The best church website builder knows both of these important factors.
3. Off-Page SEO – Off-Page SEO are the things that an SEO specialist does to get a website ranked. On-page and Off-page SEO are the two factors that help Google index your church website so it is ranked and easily found. While many Mega-Churches and Multi-site churches now hire a full-time SEO specialist, many medium size churches hire SEO consultants on a retainer. Be very cautious when hiring an SEO specialist. Many use techniques that get immediate results that are deemed black-hat by Google. These tactics will result in your church website being penalized or shut down.
The SEO terminology may seem foreign to many church staffs, but in the coming years, the majority of churches will develop SEO strategies as part of their church growth plan. The primary driver for this trend is the simple fact that the vast majority of guests that attend our churches first found us online. What good is the best church website if it can’t be found?
In the article called The Best Church Websites – The 10 Commandments, being found is commandment number 1. Off-Page SEO, when combined with effective On-Page SEO, will ensure that your church website is ranked high in Google searches. This is very important because the higher your church website is ranked the more guests will visit your church.
The above chart shows why it is important to be ranked high in Google rankings. Church Google rankings work just like any other search on Google. The church that is ranked highest gets more guests to their websites who will eventually show up on Sunday mornings for your worship services. The lowest ranking churches get fewer visits and those lost on the second page get little to no visits.
Best Church Website Builder
What does the best church website builder know that others do not? Your church website should look like one of these. Before you ask the question, yes you can afford one just like one of these. Conversion, conversion, conversion! Getting more and more people to your church to hear the gospel eventually leads to the greatest conversion of all.